The strategy-led content studio

Est. 2024 10+ years Sydney, AUS

Strategy before the camera.

People decide if they trust your brand before they read a word on it. That is not a metaphor. Credibility forms almost instantly, and it is shaped by consistency, craft, and a story told on purpose.

About the studio →

[01]  What we do

A studio built around the story.

Content strategy, creative direction, video editing and social media content. One studio and one point of contact, start to finish.

How we work
[01]

Content strategy

Building the framework behind your content. We define your pillars, your platform priorities and the messaging direction that everything else hangs off.

The output is a content roadmap that gives a growing brand a clear and consistent voice online, instead of a feed assembled week to week.

  • Content pillars
  • Platform priorities
  • Messaging direction
[02]

Creative direction

Guiding you on exactly what to capture and how. Shot lists, scripts, visual direction and creative briefs, written for your brand and the kit you already own.

You film, we direct. It puts professional content in your hands without putting a crew on your payroll.

  • Shot lists and scripts
  • Visual direction
  • Creative briefs
[03]

Video editing

Taking your raw footage and turning it into polished, platform-ready content. Short-form or long-form, cut to hold attention from the first frame.

Every edit is built around your brand and made to perform, not just to look good on its own.

  • Short-form and long-form
  • Platform-ready cuts
  • Built to perform
[04]

Social media content

End-to-end content production for Instagram, TikTok, YouTube and LinkedIn. Planned, produced and scheduled against the roadmap.

Strategy-led and brand-consistent, built to grow presence and engagement over time rather than chase a single spike.

  • Instagram and TikTok
  • YouTube and LinkedIn
  • Planned and scheduled

WHY WE EXIST

We provide strategy-led content and brand storytelling to give growing Australian brands the presence they deserve.

Mission

Content built around a brand's authentic story.

Creating stronger engagement and lasting audience connection. Every project begins with strategy, not a camera.

Vision

One point of contact. Complete accountability.

A consistent standard of work for brands with something to say, and the content to prove it.

[02]  How we work

Four steps, no guesswork.

The same four steps on every project, in the same order. You always know what is happening and what comes next.

Who you work with
  1. 01

    Understand

    Every project starts with a conversation. We get to know your brand, your audience and the story you want to tell. Not just what to make, but why it matters.

    • Brand and audience
    • Goals and story
    • Why it matters
  2. 02

    Build

    With a clear picture of your brand, we build the strategy behind it. A roadmap that gives your presence a real foundation to grow from.

    • Content pillars
    • Platform priorities
    • Messaging direction
  3. 03

    Create

    Where the work comes to life, produced to a standard you would be proud to put your name on. You bring the raw material, we bring the vision.

    • Scripts and edits
    • Creative direction
    • Platform-ready content
  4. 04

    Deliver

    Finished content, ready to publish. Everything is reviewed against the strategy before it goes out, and each round informs the next.

    • Reviewed before delivery
    • Ready to publish
    • Each round informs the next

[03]  Who you work with

Built like a studio of ten.

I'm a Film and TV production graduate who has spent a decade obsessing over the craft of video, content and creative strategy.

Start a project
Stephen Mayhew, founder and creative director of Off Axis
Stephen Mayhew Founder, creative director

Off Axis is a direct extension of who I am. The same obsession with quality, the same conviction that strategy and storytelling belong together, and the same refusal to produce anything I would not put my name on.

A one-person studio, run like a team of ten. You get a creative director on every frame, not a queue. Content that actually reflects who you are.

  • 10+ Years in video and content
  • 100% Accountability, start to finish
  • 1 Point of contact, always
  • Sydney Working Australia-wide

[04]  Clients

Trusted with the story.

The proof is in what clients say afterwards. Strategy first, and you can see it.

Get in touch
Off Axis took the way I actually talk about the business and turned it into content that sounds like me, not a template. Strategy first, and you can see it. Every post has a point.
Harvest Hawk UK Founder · Client since 2026

[05]  Contact

Let's talk.

Two studio slots are open this quarter. If you have a brand with something to say and the content to prove it, this is where it starts. We answer everything, usually within a day.

MESSAGE RECEIVED

Thank you for reaching out. I'll be back with you shortly, usually within a day.